Content Marketing

I have 15 years of experience as a content marketing strategist. I aim to create and distribute value, relevance, and consistency to attract and retain your audience and drive profitable customer action. As your strategic marketing partner, I focus on delivering pertinent and beneficial to potential and existing customers to address their immediate needs. This approach requires a carefully planned strategy that consistently produces high-quality information.

How can I help with your Content Marketing?

Does your marketing have that greatness that captivates your current audience or captures a new audience?  Content Marketing is an integrated process within your company’s marketing strategy. I can create quality marketing that transcends all forms of your marketing strategies:

1. 1. Content Strategy: this is the critical step in determining how marketing is created and managed; it defines a clear path for your marketing effort.
   2. Digital marketing: Align your marketing strategy with digital marketing, which forms the foundation for improving and rebooting your communications strategy.
   3. Inbound Marketing: Strong strategic marketing drives inbound traffic and leads, which is critical to the success of your content marketing efforts.
   4. Pay Per Click: You can continue to pay for your marketing, but without content that someone wants to read behind it, you’re wasting your market resources.
   5. Public Relations: Content marketing focuses on what people care about; let’s create strategies that address what your readers care about.
   6. Search Engine Optimization: Aligning your marketing strategy with quality and consistent content will produce more significant results in listing your efforts on search engines.
   7. Social Media Marketing: Before you can build significant social media interactions, you need to craft a great strategy that is carried through all efforts; with this strategy, you can make Social Media content that guides or encourages the audience to the next step in your marketing efforts.
   8. Email Marketing: Let us craft messages that your audience anticipates, wants to open, and reads. This effort will make your brand a trusted and welcome addition to your client’s email inbox.

Strategic Content Marketing will support your bottom line!

I look forward to receiving personalized messages from businesses and individuals who have thoroughly researched. I tend to disregard messages focused solely on upselling or selling products. Genuine discussions and informative information that delve into topics of interest catch my attention and the attention of my client’s marketing efforts. Customers seek relevant messages that add value to their lives or social circles instead of generic spam intended for selling instead of helping.

With strategic marketing that creates excellent connections for your business, you can expect the following:

• Increased Sales
• Cost Savings
• Better customers with more loyalty
• Content-drive Revenue

Contact me via email at marodger@michaelarodger.com or using the form below to find out how a marketing professional can help your business.